At least 2 or 3 times a week I get a call from an anguished business owner about a negative review on the internet. Sometimes it's on Yelp, other times it's on other sites like Citysearch, Ripoffreport, or Avvo. Negative reviews can be extremely damaging to a business, but in many cases, it's best not to get too upset about them, unless they appear credible and they are … [Read more...] about How to read a consumer review